2023 Pet Trends For Pet Food And Pet Supply
As the post-80s/90s who pursue individualized and high-quality consumption become the main force of raising pets, the role of pets is also changing, the concept of scientific pet raising is constantly strengthening, and pet consumption is developing in the direction of refinement and specialization. Data show that in 2020, the scale of my country’s urban pet market is close to 300 billion yuan, with a compound growth rate of 32.7%, of which the pet food market accounts for nearly 40%.
Today, the pet food industry is an expanding market that is receiving more and more attention from consumers. With the continuous improvement of people’s pet health and nutritional needs, pet food has become more and more diversified and specialized. According to a report by a market research firm, the global pet food market is expanding in size and is expected to continue growing. Especially in recent years, the pet food track has also shown some obvious trends, and these trends will have a profound impact on the development of the entire industry. This article will analyze the current market trends in the pet food track, and explore their impact on the industry and future development.
Next, we will look at the core trends of pet food from the domestic and foreign markets.
Two major trends in the domestic pet food track
By analyzing the pet market data of domestic e-commerce platforms (Tmall Taobao + JD.com), Magic Mirror has insight into two major trends in the domestic pet food industry:
Scientific pet raising promotes the upgrading of raw material technology in the food market, and individual differences lead to increased demand for personalized customization
When purchasing staple food, pet owners first consider nutritional content and natural health product factors. In addition, the needs of pets will also be considered, such as the palatability of pets, and the selection of staple foods for pets according to their age and special needs.
Two major trends in the domestic pet food track
By analyzing the pet market data of domestic e-commerce platforms (Tmall Taobao + JD.com), Magic Mirror has insight into two major trends in the domestic pet food industry:
Scientific pet raising promotes the upgrading of raw material technology in the food market, and individual differences lead to increased demand for personalized customization
When purchasing staple food, pet owners first consider nutritional content and natural health product factors. In addition, the needs of pets will also be considered, such as the palatability of pets, and the selection of staple foods for pets according to their age and special needs.
What changes and trends are there in the foreign pet food market?
Three major trends in the overseas pet food market
By tracking the trends of overseas DTC pet food brands, Magic Mirror found three major trends in the overseas pet food market:
1. Personalization: Make food according to the weight and special needs of each pet.
2. Fresh food distribution: pet food is mainly dry food, but new DTC brands are paying more and more attention to wet food.
3. Shit-shoveling officers want to give their pets the best experience, especially to let pets eat what the shit-shoveling officers think is the best food. As a result, new trends in pet food such as vegan, raw, insect-based, etc. have emerged.
What changes and trends are there in the foreign pet food market?
Pet food brands are characterized by:
1. Create single products around the entire category of pet food, including staple foods, snacks, health products, medicines, etc.; 2. In addition to physical products, a series of digital services will be provided around consumer needs, including electronic recipes, online expert consultation, online Nutrition questionnaire, personalized content push, pet electronic insurance, health assessment, health monitoring, etc.;
3. Provide different product combinations for different pet portraits, such as gluten-free + pet food suitable for pet sensitive skin, hypoallergenic wet food for gastrointestinal sensitive pets, etc.
Personalized selection of pet food:
The characteristics of the brand are: 1. Create single products around the whole category of pet food, including staple food, snacks, health products, medicines, etc.; 2. In addition to physical products, it will also provide a series of digital services around consumer needs, including electronic recipes, Online expert consultation, online nutrition questionnaire, personalized content push, pet electronic insurance, health assessment, health monitoring, etc.; 3. Provide different product combinations for different pet portraits, such as gluten-free + pet food suitable for pet sensitive skin, Hypoallergenic wet food for gastrointestinal sensitive pets, etc.
1. Raw flesh and blood
Representative companies: Stella & Chewy’s, bella&duke, Darwin’s natural pet products
What is Raw Meat and Bone (BARF)? Raw meat and bone feeding means that raw meat or other unprocessed food is used as the daily diet of pets. Consumers who buy raw or homemade raw meat and bone meat believe that the concept of raw bone and meat feeding is close to the original ecological eating habits and nutritional structure of dogs and cats, and can effectively help pets grow healthy.
Take bella&duke, a British pet raw meat brand, as an example. You can subscribe to raw meat formula diets in three different stages: childhood, adulthood, and old age. On the details page of each product, the selling points, ingredients, nutritional analysis, and storage of this product will be clearly written. way, and can choose products with different net content according to the weight of pets.
2. Vegan/Plant Based
Representative companies: freshwoof, omni, wild earth, vegdog
Plant-based has become one of the global development trends in the food field, and some pet consumers also want their pets to eat the best ingredients they think, so the demand for related products in the pet industry is also increasing. Take vegdog as an example. Vegdog is a German start-up company established in 2016. It is positioned as a pure vegetarian and gluten-free full-price dog wet food. Essential nutrients for dogs.
How can dogs get enough protein if they don’t eat meat? The answer given by Vegdog is to use amino acids from lentils and peas as an important source of dog protein; add algae (sourced from the European Union) to provide essential fatty acids EPK and DHK (omega-3 and omega-6 fatty acids); add mineral powder to ensure Optimum coverage of all dog nutritional needs.
Pumpkin and blueberries are also added to the recipe for the new product. Pumpkin is rich in nutrients and fiber, and contains good amounts of vitamins A, C and E. The high potassium content of pumpkin can have a positive effect on your dog’s heart and blood flow. Due to its low sodium content, pumpkin acts as a diuretic, stimulating the detoxification process in your dog’s body. Blueberries have been added to the new formula for their antioxidant properties, fiber that is good for digestion, minerals such as iron, magnesium, calcium and potassium, and vitamins B and E.
The reporter for Forbes is of the opinion that there has been a decline in interest in plant-based proteins because Beyond Meat’s stock price has fallen and sales of meat alternatives have decreased. Even though the craze may have subsided, plant-based protein sources are now well-established in the markets for pet and human food. The author of Forbes saw the potential for combining meat and plant protein, which is already present in some pet foods.
Both U.S. News and World Reports agreed that the growth of fake meat and plant-based proteins is slowing down. Customers are becoming more and more concerned about whether certain meat substitutes are truly healthier or better for the environment. This year, it may be more popular to eat plants and fungi in their natural state rather than disguised as meat. Seaweed, mushrooms, and legumes stood out as popular ingredients for 2023.
3. Cellular meat
Representative companies: because animals, bond pet foods
Livestock has long been believed to be a major contributor to greenhouse gases and climate change, so many innovators have turned their interest to protein alternatives such as plant-based foods, lab-grown milk and meat. Bond pet foods is a company that produces animal protein through moderate fermentation technology. Bond pet foods uses cell agriculture to cultivate high-quality animal protein, such as chicken, turkey, beef, pork and fish. They will extract muscle genes from animals and This is done by adding it to microorganisms such as yeast, which are then fermented using microorganisms.
In September 2022, bond pet foods announced that it has developed the world’s first pet food without animal chicken protein, and is currently commercializing this food.
4. Insect-based
Representative companies: petgood, chippin, wilder harrier, tomojo, reglo
In 2021, the European Union will approve migratory locusts in frozen, dried and powdered form as a new food resource. Numerous scientific studies have shown that insects contain significantly less saturated fat and more protein than other animals. Wilder Harrier, a Canadian pet snack production company, launched a low-allergen dog food derived from insect protein in 2019. The main protein comes from black soldier fly larvae provided by Canadian insect breeding companies. In addition to this ingredient, the ingredient list also includes peas, chickpeas Beans, lentils, flaxseed and other plant ingredients.
With the rise of the pet economy, the unit price of pets in domestic and foreign pet markets has increased significantly. From the most basic staple food, snacks, to pet health care products, with the increase in income and the close connection between people and pets, consumers are willing to spend more to buy better products for pets. As can be seen from the figure below, the growth rate of explicit consumption of pets has been higher than that of traditional explicit consumer goods such as jewelry, wine, mobile phones, men’s clothing, and women’s clothing.
The pet market has just begun to differentiate and make money.
5.Premiumisation
While the growth in pet ownership may have slowed following the easing of Covid-19 restrictions across Europe last year, the impact of the pandemic continues to influence the way we value and interact with our pets. During the isolation of lockdowns and travel restrictions, pet Owners became closer to their cats and dogs than ever, and the partnership pets provide has accelerated the trend towards premiumisation in pet food.
Many pet owners worked from home during the pandemic and, across Europe, there has been a lasting shift in working routines, with many people continuing to work partly or entirely from home. More time together has further increased the bond between owner and cat or dog , which, in turn, is building on pet owners’ desire to ensure pets eat a high quality diet of food that is both enjoyable and healthy.
This trend is driving growth in the value of the wet food segment, particularly in developing pet food markets, such as Poland, while in France, there is a focus on selecting natural, healthy foods in preference to overly processed varieties.
The cost of living increases throughout Europe are putting pressure on household budgets, which will have some impact on this trend. Nevertheless, pet owners will continue to prioritize the health and wellbeing of their cats and dogs by selecting premium pet foods over other domestic areas of do spending.
6.Trending ingredients
The New York Times also saw the potential for seaweed, along with other marine ingredients. Pet foods can catch this trend with ingredients like Chilean mussels, which may also fall into the regenerative agriculture category. The Times forecast fried chicken skins as another popular this year. While pet owners might consider poultry pelts as by-products, perhaps use in human foods will increase acceptance of chicken skins in dog and cat foods and treats. Another top ingredient for 2023 may be ube, a vividly violet yam from the Philippines.
green agri focuses on providing natural pet nutrition ingredients, if you need, please contact us.
References:
https://www.petfoodindustry.com/articles/11912-human-cuisine-trends-with-pet-food-potential-in-2023
